By: Marty Nachel

Cancer Survivor Uses Craft Beer to Spread Message: Early Detection

Rick Lyke, creator of Pints for Prostates points out that just as the “pink ribbon” campaign used to address breast cancer issues is very successful for women, beer is doing the same for men. As a result, Rick estimates that the message has reached as many as 30 million. That number was enhanced significantly when Rick was interviewed in an Irish pub by Dr. Sanjay Gupta on a Vital Signs segment on CNN news. To date, Pints for Prostates has raised almost $1 million, a portion of which is donated to Us TOO International (a prostate cancer education and support network).

Here are some of the details and statistics (from Cancer.org) that Pints for Prostates wants men to know: Prostate cancer is one of the most common cancers among men, yet if diagnosed early can often be treated successfully. The key term here is “if diagnosed early.” While more than 2 million Americans count themselves as prostate cancer survivors, countless others lost their battle, often due to a late diagnosis.

  • About 220,800 new cases of prostate cancer are estimated in 2015.
  • This year 27,540 US men are expected to die from the disease.
  • About 1 in 7 men will be diagnosed with prostate cancer during his lifetime.
  • About 1 in every 38 men will die of prostate cancer.
  • More than 2.9 million men who were diagnosed with prostate cancer at some point in their life are still alive today.

Since founding Pints for Prostates, Rick has been tireless in arranging to have booths at beer events and festivals around the country. He’s been so successful, in fact, that PFP averages about 50 events per year and now has to solicit local volunteers to help staff these displays. Meanwhile, Rick has also been strengthening ties with the movers and shakers in the beer industry, getting them to support the cause whenever, wherever and however possible.